Business value chain
Since our founding as independent comprehensive electronics trading company in 1987, we have kept up with our customers’ changing demands and consistently provided the optimal solutions. We presently have three business domains: Automotive electronic parts, Office Automation equipment, and other electrical parts business. We have established a system to make our customers’ request a reality wherever they need it. The Company has established value chain such as integrated synchronize manufacturing, covering plan consulting, design and development, contracting to manufacture high-mix, low-volume production as well as semi-finished and finished products, sales, and after-sales service. Then, we can respond quickly and flexibly to customer requests and support their businesses by solving problems.
- CONSULTATION
The successful key is to take ideas backed up by mutual trust, expand on them, and raise them to a new level. We carefully listen to our customers’ requests until we can detect the real issue. Then we can work with our customers to come up with the most effective solution. We support our customers’ businesses by being the industry’s most powerful behind-the-scenes partner.
- PLANNING & DEVELOPMENT
Parent company in Japan and abroad collaborate, each sharing its own particular strengths. We help our customers create plans that turn problems into potential. We offer integrated synchronize manufacturing that include parts design, system building, software development, and maintenance.
- PROCUREMENT
We supply customers with optimal electronic parts sourced from around the world. The Company strengths ensure Japanese-level quality from production factories in Thailand. Our Group contacts power our advanced information network and component procurement system so that we can deliver the best solution for each customer.
- PRODUCTION
Our production lines deliver products with high quality and added value. Our global network of factories provides the flexibility to produce in volume or in high mix, low-volume production. We are also our strengths as an industry-leading trading company to provide what our customers request, where they need it, on a just-in-time basis.
- SALES
With 36 years of selling to the electronics industry, The Company has developed extensive connections. Our diverse sales channels extend to Automotive maker of the worldwide, Office automation maker and Japanese electrical industry maker such as Canon, SONY, Panasonic. And in addition to our sales channels, we set up the relevant sales systems to help market in the best way for each situation.
- REPAIR & AFTER-SALES SERVICE
The Company meets our customers’ after-sales needs for electronic equipment like Ink jet Printer. Our service menu includes inspection of products before shipping, maintenance and repair after arrival. Such varied support enables us to offer the ideal service for each customer.
| Stakeholders | Expectation | Response |
| Customers/ Consumers |
Standards, quality and Safety of goods and services | Using interaction, feedback and survey results to improve service Standards. |
| Raw materials/sources of raw materials | Inspection, selection of raw materials/sources of raw materials with quality and safety standards. | |
| Reasonable prices | Applying the results of market research on raw materials and sources of raw materials used to deliver quality products to customers/consumer. | |
| Responsibility to customers/consumers | Conducting customer satisfaction surveys and using the results to review the management of promotional programs and selling prices on a regular basis. | |
| Business operations with transparency and social and environmental responsibility |
Responding to service errors and follow up on the results of the solution to reach customer satisfaction. Management under the 3R – Reuse Reduce Recycle concept. |
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| Shareholder | Good performance and a good return on investment | Annual General Meeting of Shareholders |
| Good Corporate Governance | Reporting the performance to the Stock Exchange of Thailand on a quarterly basis. | |
| Taking into account environmental, social and governance issues in strategic plans and questions | Regular notification of news to shareholders through the Company’s website and e-mail | |
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Good risk management and crisis management Transparency of Business information and timely, accurate disclosure of information Opportunity for shareholders and investors to participate and express their opinions on the Company’s business performance. |
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| Employee | Remuneration increase | Skill enhancement training for employee. |
| Job security & career advancement | Organizing employee relations activities such as welfare meeting with the top managements to provide all employees with the opportunity to exchange ideas with executives. | |
| Safety and hygiene | Regular health and safety training and reduce the risk of accidents at work. | |
| Employee engagement | Communicating activities, policies and news related to the Company to employees through various channels, both online and offline. | |
| Stable career | Effective management of human resources | |
| Respect for human rights and fair treatment. |
Conducting job satisfaction and happiness surveys Providing training courses for skill development through online teaching materials Formulating human rights policy and conducting a comprehensive human rights audit and monitoring. |
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| Supplier | Fair and equal treatment of business partners | Organizing an annual supplier meeting and build good relationships with partners and listen to comments and suggestions from all partners in order to improve the working process. |
| Fair and transparent business operation | Determining procurement policy and defining principles and practices of selection of suppliers based on a transparent, unbiased. and verifiable selection process. |
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| Code of Conduct, strategic leadership and long-term business partnerships | Communicating business plans with business partners every year to define guidelines for business growth and development of continuous and sustainable supply chain management. | |
| Good operation | Promoting knowledge sharing and joint development. | |
| Anti-corruption | Announcing the anti-corruption policy and communicating to partners via the Company’s website and annual partner meeting, as well as Providing training courses on anti-corruption measures for the Employee. | |
| Community and Society |
Creating jobs and promoting careers for the community. | Involvement with the community through employment, raw material procurement and other community development activities |
| Promoting the quality of life and good hygiene for the community | Engaging with government and private organizations for better social and environmental promotion. | |
| Sustainable economic development for the community | Promoting the production potential of SME products to be standardized and competitive. | |
| Promoting and preserving the environment for the community |
